THE PROBLEM
You need to show a product that cannot be photographed — because it does not exist yet, cannot be shot practically, or needs to be seen from angles reality will not allow.
What we usually hear- Products still in development but needing marketing material
- Photography that cannot show internal or cutaway views
- Configurations too numerous to photograph individually
- Real-time 3D needed on the web without destroying performance
HOW WE APPROACH IT
Design with a job to do
We model, texture and light to the level the output actually requires, rather than over-building detail nobody will see.
Where the web or an app is the destination, assets are optimised for real-time rendering and a performance budget.
Source scenes are handed over so variants can be produced later.
WHAT YOU RECEIVE
Deliverables
- Modelling, texturing and lighting
- Rendered stills and turntables
- Real-time assets where the web or an app needs them
- Source scenes and exported formats
WHAT CHANGES
Business outcomes
- Product imagery before the product physically exists
- Views photography cannot achieve
- Configurations rendered without a photoshoot each time
- Real-time assets that respect a performance budget
TECHNOLOGY
What we typically build with
Selected against your constraints and your team's ability to maintain it — not against fashion.
- Blender
- Cinema 4D
- Three.js
- WebGL
- Substance
HOW WE DELIVER IT
The same five phases, every time
See the full twelve-stage process for what each phase produces.
Discovery
We map the business problem and define success in measurable terms.
Architecture
Technology and data decisions made against your constraints, documented with reasoning.
Design
Journeys and interfaces resolved on screen, including everything that goes wrong.
Engineering
Short cycles ending in working software, reviewed and tested before it merges.
Deploy & Scale
Automated release, monitoring in production, and support as usage grows.
QUESTIONS
About 3d design & visualisation
Can 3D go on our website?
Yes, with an explicit performance budget. Real-time 3D is easy to do badly and expensive in load time when it is.
What do you need from us?
CAD files if they exist; otherwise dimensioned drawings, reference photography and material specifications.
Do we get the source files?
Yes, along with the exported formats.
RELATED SERVICES
Often needed alongside this
Motion Graphics
Animation that explains something a static image cannot — product walkthroughs, interface motion and title systems.
Graphic Design
Design for everything the business publishes — documents, decks, collateral and campaign assets.
Web Application Development
Fast, accessible, search-visible web applications — from customer-facing platforms to internal tooling.
Tell us the problem, not the brief
We will tell you whether 3d design & visualisation is actually the right answer, and what a first phase would take. See all services or how we work by industry.