THE PROBLEM
Something about the product is hard to explain in a static image, and explaining it in text loses people before the point lands.
What we usually hear- Product value that only becomes obvious in motion
- Interface animation specified vaguely and implemented inconsistently
- Assets needed in different formats for every platform
- Motion added as decoration rather than to aid comprehension
HOW WE APPROACH IT
Design with a job to do
We storyboard before producing, because the expensive mistakes happen in animation rather than in planning.
Interface motion is specified so engineering can implement it exactly rather than approximate it.
Assets are exported per platform, sized correctly for each placement.
WHAT YOU RECEIVE
Deliverables
- Storyboard and animatic before production
- Motion assets in the formats each platform needs
- Interface motion specifications engineering can implement
- Source project files
WHAT CHANGES
Business outcomes
- Complex ideas understood quickly
- Interface motion that is consistent and implementable
- Correctly formatted assets for each channel
- Editable source files retained
TECHNOLOGY
What we typically build with
Selected against your constraints and your team's ability to maintain it — not against fashion.
- After Effects
- Lottie
- Figma
- Rive
- Motion specification
HOW WE DELIVER IT
The same five phases, every time
See the full twelve-stage process for what each phase produces.
Discovery
We map the business problem and define success in measurable terms.
Architecture
Technology and data decisions made against your constraints, documented with reasoning.
Design
Journeys and interfaces resolved on screen, including everything that goes wrong.
Engineering
Short cycles ending in working software, reviewed and tested before it merges.
Deploy & Scale
Automated release, monitoring in production, and support as usage grows.
QUESTIONS
About motion graphics
Can you animate our existing interface?
Yes, and we deliver the specification engineering needs rather than a video they have to guess from.
Do you provide Lottie files?
Yes, where web or app implementation calls for them.
How long does a product animation take?
It depends on length and complexity. We scope after seeing the product and agreeing the story.
RELATED SERVICES
Often needed alongside this
Video Production & Editing
From concept to finished cut — product films, case studies, testimonials and internal communication.
UI/UX Design
Interface and interaction design grounded in how the product will actually be used, handed to engineering as a working system.
Marketing Assets
The design layer around go-to-market — landing pages, ad creative, one-pagers and sales collateral.
Tell us the problem, not the brief
We will tell you whether motion graphics is actually the right answer, and what a first phase would take. See all services or how we work by industry.